Purple Magic gently removes yellow stains using purple color-corrector technology, making teeth instantly appear whiter. Enriched with natural ImerCare® KaoBright, it’s safe on enamel, protects against cavities, prevents new stains, and comes with a refreshing Grape Mint flavor — all without harsh chemicals.

Purple Magic Toothpaste uses color-corrector technology where the purple tint neutralizes yellow tones on your teeth, giving them a visibly brighter appearance instantly. It also contains ImerCare® KaoBright, a natural and gentle whitening agent that effectively removes surface stains without damaging enamel — making it a safe and effective daily whitening solution.

You can see an instant brightening effect after just one use, thanks to the purple color-corrector technology. With regular use, visible stain reduction and improved whiteness become more noticeable over 1–2 weeks.

Purple Magic uses innovative color-corrector technology — the purple tint helps neutralize yellow tones on teeth, offering an instant whitening effect. It’s also enriched with ImerCare® KaoBright, a natural, enamel-safe whitening agent that provides superior cleaning without abrasion. Plus, it’s free from SLS, Titanium Dioxide, and artificial sweeteners!

Purple Magic Toothpaste is formulated with gentle, enamel-safe ingredients, so there are no known side effects when used as directed. However, if you have sensitive gums or allergies to any of the ingredients, it’s best to consult your dentist before use. As with any oral care product, avoid swallowing and discontinue use if irritation occurs.

Purple Magic Toothpaste offers a unique and refreshing Grape Mint flavor. It combines the fruity sweetness of grape with a cool minty finish, providing a fresh and pleasant taste.

The Purple Magic Whitening Toothpaste can be used by children above the age of 10.

Purple Magic Toothpaste can be used twice daily, once in the morning and once before bed, as part of your regular oral care routine. For optimal results, use it consistently to remove stains, whiten teeth, and protect against cavities and plaque buildup.

Yes! It is SLS-free, Titanium Dioxide-free, and contains no artificial sweeteners, making it a cleaner, safer choice for your daily oral care.

Not at all! The purple tint is part of the color-correcting formula and rinses off completely after brushing. It does not stain your teeth or leave any residue.

Yes. Purple Magic has a low RDA, meaning it's gentle on enamel and suitable for most people with tooth sensitivity. However, if you have specific dental concerns, it’s always best to consult your dentist.

Absolutely! Purple Magic is safe for use with braces, retainers, and other dental work. It helps remove stains around brackets and wires without causing damage to your dental appliances.

ImerCare® KaoBright is a natural, Kaolin-based whitening agent that gently removes stains from the surface of your teeth. With low abrasivity (RDA) and high cleaning efficacy (PCR), it ensures effective whitening without harming enamel. This ingredient works by polishing the teeth gently, making them appear whiter while maintaining the integrity of your enamel, providing a safe and non-invasive whitening solution.

The ingredients in Purple Magic Whitening Toothpaste are scientifically formulated, natural and safe for daily use; providing effective whitening while maintaining oral health.

The product will cause no harmful effects in case swallowed. However, this does not imply that we in any way encourage swallowing the product. We request you to rinse thoroughly in case the product is swallowed.

Please find below the full list of ingredients:

Purple Magic Whitening Toothpaste Ingredients:

• Aqua (Demineralised Water) – The primary solvent used in the formulation.
• Sorbitol – A sugar alcohol that acts as a humectant, retaining moisture and preventing the paste from drying out.
• Glycerine (Vegetarian) – A plant-derived humectant that helps maintain moisture and smoothness.
• Hydrated Silica – A mild abrasive that aids in cleaning and polishing teeth without damaging enamel.
• Polysorbate 80 – An emulsifier that helps blend ingredients and maintain consistency.
• Erythritol – A sugar alcohol that provides sweetness and has been shown to reduce dental plaque.
• Sodium Carboxymethyl Cellulose – A thickening agent that improves the texture and stability of the paste.
• Flavour – A blend of natural flavors to provide a pleasant taste.
• Xylitol – A natural sweetener that inhibits the growth of bacteria responsible for cavities.
• Sodium Methyl Cocoyl Taurate – A mild surfactant that helps the paste foam and spread evenly.
• Cocamido Propyl Betaine – A surfactant derived from coconut oil that enhances foaming and cleanses effectively.
• Potassium Sorbate – A preservative that prevents the growth of microorganisms, ensuring product safety.
• Menthol (Crystals) – Provides a cooling sensation and freshens breath.
• CI 17200:1 – A colorant used to achieve the characteristic purple hue.
• Stevia – A natural sweetener that enhances flavor without contributing to cavities.
• CI 42090 – A colorant used to enhance the visual appeal of the product.​