Hey there,
Hope you are doing great!
I’m finally getting back to writing the newsletter again. Hopefully, this time, you will not experience radio silence from me for weeks.
To start with, I really appreciate you being a part of our community, trusting Perfora with your oral health, sharing your feedback, and engaging with our content. This means a lot.
Last evening, we launched something super cool, and if you are short on time to read the entire newsletter, I don’t think you should miss checking this out - our New Product Launch. I’m sure you will love it.
Personally, this new Limited Edition Electric Toothbrush collection has my heart. And there are reasons why this collection has won me over.
It’s been 34 months since we started building Perfora, and for the very first time, we have collaborated with an artist to design and launch a new product collection.
Late last year, one of our team members suggested that it’s time for us to think about collaborating with a popular artist and launching a limited edition collection. The idea behind this artist collaboration was simple - to make oral care more fun and exciting so that people can start investing in better oral care products.
We shortlisted a few artists that we thought would be very interesting to collaborate with. However, one artist's name was unanimously our team’s favorite, and we had no option but to collaborate with Alicia Souza, simply because we all love her and her work.
From the day we reached out to Alicia, we knew this collaboration would turn out to be great. Early signs were her super responsiveness, excitement about collaborating with our brand, and her proactive approach in suggesting super interesting ideas.
Alicia is super creative, understanding, and an amazing human being. Contrary to the common notion that popular artists/people are difficult to work with, it’s been a pleasure to collaborate with her. She is a gem of a person and went out of her way to ensure this collaboration is a success.
Unfortunately, it took us way too long to bring this collaboration to life. You won’t believe it when I say this, but we were supposed to launch this collection in January 2024. It took us 5 extra months because we faced multiple challenges during the launch process. For instance, shortlisting the manufacturer, ensuring the pattern was printed as per our expectations, getting the right price, planning the logistics, etc.
There was a time when it seemed to most of us that this product launch might not happen because there was no visibility on whether we would be able to overcome all the challenges. But, as the famous saying goes, "where there is a will, there is a way" and our team didn’t give up.
I’m so glad that finally, after a long wait, we have launched India’s First Artist Designed Electric Toothbrush collection.
We have very limited units available in this collection, and these Alicia-designed toothbrushes are selling really fast. In the last 24 hours, we have already sold about ~38% of the available units, and we expect this collection to be sold out within the next 72 hours at most.
Thank you for all your love, support and for spreading the word about Perfora.
Love,
Jatan