Hello,
This is Jatan again. If you don’t know me yet, let me give you a quick introduction.
I’m one of the co-founders at Perfora, and someone who is passionate about product innovation, storytelling, reading autobiographies, and cooking delicious food.
I hope the new year has started on a positive note for you.
Today, we are going to talk about Why.
[This newsletter is part of a series where we will share why, how, what, etc. behind the new product we just launched.]
Why did we introduce Teeth Whitening Strips?
Teeth Whitening Strips is our newest product that will make sure you will experience visible improvement in teeth colour shade within 3 uses.
Coming to Why did we take this step and introduce a product that Indian consumers haven’t used before?
Well, the insight from our customers was fascinating.
Indian consumers want to solve for all things beauty including oral beauty i.e. whiter teeth and they want oral beauty to be a part of their self-care routine.
Today’s consumer doesn’t want to visit a dentist for teeth whitening treatment (very often, read: monthly) because it is time-consuming, and more than time-consuming, a person has to take out time from their schedule to visit the dentist, get the whitening treatment done over multiple visits and in this process, one ends up experiencing some tooth sensitivity due to strong bleaching agents i.e. hydrogen peroxide.
We wanted to solve this for our customers and hence we explored different formats.
Honestly, we also took some inspiration from Skin Care. A lot of people use face masks in our country to solve for good (read: glowing skin). We thought why can’t we think of a mask for teeth and that is how we got to teeth whitening strips.
If you are reading this letter & would like to try our innovative & super-effective whitening strips, I want to give you a 15% discount on the first purchase. Use this code: STRIPS on checkout.
Also, this is a small reward for you to read the newsletter till the end :)
P.S.: This is your chance to be one of the early adopters of this new product. You know, early adopters are always special.
Please do share your feedback with us, you can directly write to me at jatan@perforacare.com or reply to this email.
See you, next Sunday!
Love,
Jatan