Hey there,
Hope you're doing great!
I wanted to ask you something.
Have you ever started something with a lot of passion - gave it your time, energy, and heart - and then somewhere along the way, just... stopped?
For me, that "thing" was the Sunday Newsletter.
If you’ve been with Perfora from the early days, you might remember it. If you're new here, let me tell you what it was.
Back in 2021, when we were just getting started with Perfora, we began writing a newsletter every Sunday — no fixed format, no content calendar.
Just real, honest notes. Sometimes stories, sometimes thoughts, product updates, sometimes things that were just on our minds.
We probably sent 40 newsletters in the first year. Every Sunday, without fail (well, almost).
It wasn’t just me writing. A bunch of our team members jumped in, too. Reading what they wrote made me really happy. I got to know them better. And I loved that they were stepping out of their comfort zones. You know none of us are trained writers - we just wrote because we wanted to share.
But somewhere along the way, we stopped.
People have asked me - “Why don’t we get those newsletters anymore?”
The honest truth? We just got lazy. We didn’t prioritize it. Business picked up, the challenges got bigger, and the Sundays got busier. What started as a weekly thing slowly became bi-weekly… then monthly… and now, well, we haven’t sent one since 12th January. That's 5 months.
And I hate that we dropped the ball.
Because these newsletters were never about metrics. They were about building a relationship with you. A non-transactional one. They were about opening up - being human - and creating something a little more meaningful than just selling a product.
And people did care. Some replied to tell us they loved what we wrote. Some gave us feedback (good, bad, sometimes brutal). But all of it mattered.
So, here’s what I’m doing today — just putting this out there.
If you’re reading this and you’ve missed reading the newsletter, please hit reply.
Just say “Hey” or write “You miss reading the newsletter”. If I get 10 replies, that’s my sign. I’ll start writing again. Bi-weekly, to begin with. And then hopefully back to every Sunday.
I promise — I’ve got stories, thoughts, and real stuff to share. And it’ll all be honest. No filters. Just like before.
So yeah. This is me trying again. This time, I'm not willing to give up; I’m all in.
Warmly,
Jatan
Co-founder, Perfora
