Our Story
We made oral care
worth caring about.
Our Story
" We're a little anxious about whether we can build something iconic. But we believe in learning along the way.
— Tushar & Jatan, Founders
In 2021, Tushar and Jatan looked at the oral care aisle and saw a category that had been neglected for decades. Generic packaging. Boring formulas. No joy whatsoever. So they built Perfora — a brand that treats your daily routine as a ritual worth elevating.
What we stand for
Three things we'll never
compromise on.
What we stand for
01
Boring has no place here.
Every product we make has to look good on your shelf, feel good in your hand, and actually work. That's the bar. We don't ship below it.
02
Expert-backed, always.
Dentist-formulated. Clinically tested. We believe in science as much as we believe in design — you deserve both.
03
Built for the everyday.
Not for special occasions. For the two minutes you spend brushing every morning and night. We made those minutes worth it.
As seen in
