Tired of yellow teeth and don’t want to visit a dentist? Here is an easy and quick way to whiten teeth at home.

Purple whitening strips are formulated to break down tough yellow stains and whiten teeth up to 4 shades in just 7 days.

Instagram comment from ananyamehta: I genuinely thought these would be another Instagram gimmick. Used them for a week before a friend's wedding and my teeth looked noticeably whiter. The best part? Zero sensitivity.
See how the strips work

Myth vs. Fact: common beliefs about yellow teeth and whitening, side by side with the truth.

Why Purple Strips work - instant purple color correction, long-term whitening with P3 ingredient technology, strengthens enamel, and clinically proven.

How it works

15 minutes of contact time on teeth release active ingredients and break down stubborn yellow stains. These strips make teeth instantly white because of color correction tech, and underneath PAP and P3 ingredient blend remove yellow stains in a few days. No peroxide and hence no teeth sensitivity.

How to use, in 6 steps: remove the strip with dry hands, wet teeth with your tongue, apply to upper or lower teeth avoiding the gumline, fold the excess behind your teeth, wait for the strip to dissolve, then repeat on the other side.

Instant

Purple cancels yellow on contact

Over 7 days

PAP lifts real stains, gently

The result

Up to 4X whiter teeth

*Purple gives an instant cosmetic lift; the real whitening builds with daily use over about 7 days. It’s a cosmetic product, not a treatment for sensitivity.

Real people, real reviews

4.8 out of 5 from 208 reviews on our product page

82% rated it 5 stars

Noticeable difference in 7 days

" Started using from monday and by sunday my husband asked if i got some treatment done. so happy with the results honestly "

Sourav Chatterjee · Verified Buyer

So convenient yaar

" Finally a whitening strip that doesnt need removal!! i always used to forget to take off the strips lol. this one just dissolves. 10/10 from my side "

Priya Menon · Verified Buyer

Actually works!!

" I was very skeptical tbh but after using for 5-6 days my teeth are visibly whiter. no sensitivity at all which was my main concern. will definitely repurchase "

Radhika Sharma · Verified Buyer

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Questions, answered

How do Purple Magic Whitening Strips whiten teeth?

Whitening happens two ways. Optical whitening: the purple colour deposits temporarily on the enamel surface, masking yellowness for a brightening effect. PAP-based whitening: PAP works through a gentle oxidation process that helps break down discolouration on the tooth surface, without the sensitivity often associated with peroxide.

Do I need to peel them off?

No. Let the strip fully dissolve on its own — there's no need to remove it. Avoid rinsing immediately after it dissolves, and don't brush right after use, as it may reduce the effect.

How quickly does the whitening effect occur?

Instant effect: the purple optical brightening gives visible results after use. Progressive effect: PAP and hydroxyapatite work over repeated applications to gradually improve the cosmetic whiteness of teeth.

Does the purple colour stain my teeth?

No. The purple colour is designed to sit on the surface temporarily and then dissipate. It does not stain the enamel or create lasting colour changes — the goal is purely optical brightening.

Are these strips suitable for people with sensitive teeth?

While the product is designed to be low sensitivity, it is a cosmetic product and is not intended to treat or prevent dental sensitivity. If you have concerns about sensitivity, consult your dental professional before use.

Can I use them every day?

Yes — the gentle, peroxide-free formula allows flexible use, including daily application if desired. The product remains strictly cosmetic.

Purple Magic Strips

₹1,299 ₹1,449

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