Tired of your bad breath? Brushing twice a day but still your breath stinks? This isn’t because of your food habits.

Most toothpaste only masks bad breath with mint flavour. Super Fresh Toothpaste works at the source, fighting odor-causing bacteria while keeping breath fresh for longer.

WhatsApp message from Prabhleen Kaur: Been using this Super Fresh Toothpaste for around 2 weeks and I can actually see the difference. I used to have pretty bad morning breath, but it's much better now. My mouth feels fresh for longer and I don't feel the need to keep using mints.
What causes halitosis, a.k.a bad breath: bacterial accumulation on the tongue, bacteria along the gumline, trapped food particles and reduced saliva flow, which together release odour-causing compounds.
Why Tongue Cleaner is Important: helps fight bad breath at the source, removes food debris trapped on the tongue's surface, supports better overall oral hygiene, and reduces bacteria buildup on the tongue. Free tongue cleaner included.
Myth vs Fact: bad breath is not genetic - it usually comes from bacteria buildup; toothpaste does affect bad breath when it fights the bacteria causing it; and mint only masks odour, while antibacterial ingredients provide lasting freshness.
Formulated by experts, free from the harsh stuff
  • No SLS
  • No Fluoride
  • No Peroxide
  • No Titanium dioxide

How it works

Bad breath comes from bacteria releasing sulphur compounds. Super Fresh goes after the bacteria itself - with xylitol and probiotics - while cooling crystals deliver instant freshness.

Why Super Fresh Whitening Toothpaste: fights bad breath by targeting odour-causing bacteria and food particles, instant cooling freshness from menthol and mint oils, probiotics that help balance mouth bacteria, and ImerCare PerlWhite 19 to gently lift stains.

Instant

Cooling crystals hit on the first brush

Through the day

Xylitol keeps odour bacteria in check

The result

Fresh breath that lasts, whiter teeth

Regular toothpaste vs. Super Fresh

Feature comparison: Super Fresh toothpaste has probiotics, ImerCare PerlWhite 19 and xylitol, and no SLS or artificial sweeteners. Regular toothpaste is the reverse - no probiotics, no PerlWhite 19, no xylitol, and contains SLS and artificial sweeteners.

The takeaway - mint covers the smell, ingredients fix it.

Real people, real reviews

4.78 out of 5 from 45 reviews on our product page

80% rated it 5 stars

Very classic product

Tooth Paste Quality is excellent as expected from the brand. Icy Double Mint action boosts freshness along with the teeth whitening, the strong peppermint taste lingers after some minutes of brushing, feels very good overall a great experience.

Sunil Prem · Verified Buyer

Cool Cool

It's heaven in mouth when summer is on. Obviously it's very good paste. It feels very fresh in morning. Awesome and i loved it. Thanks Perfora and please keep it up such grateful innovation.

Piyush Patil · Verified Buyer

Brilliant ingredients!

Love the freshness the toothpaste gives me, and sls free? Amazing!

Eisha · Verified Buyer

Good product. SLS free.

It is SLS free and this is the reason why i bought it. Product is good but not available in big size.

Amar · Verified Buyer

Better than others

I order two type of toothpaste both have good results. apriciated

Gaurav · Verified Buyer

Great toothpaste

Taste is amazing

Sourabh · Verified Buyer

Super Fresh Toothpaste, pack of 3, with a free tongue cleaner25% OFF
4.8 · 45 reviews
Super Fresh Toothpaste (Pack of 3)FREE Tongue Cleaner
  • Probiotics that help balance the oral microbiome for long-lasting fresh breath
  • Xylitol to help reduce the bacteria that cause bad breath
  • Cooling Crystals for an instant burst of freshness
₹597₹796You save ₹199
Add to Cart

SLS-free · Fluoride-free · Peroxide-free

Questions, answered

Why does my breath still smell even though I brush twice a day?

Because most toothpastes only cover the smell with mint. The odour itself comes from bacteria on your tongue and along the gumline that release sulphur compounds. Unless something actually targets those bacteria, the mint fades and the smell comes back.

How is Super Fresh different from a regular minty toothpaste?

It works on the cause, not just the cover-up. Xylitol helps reduce bad-breath-causing bacteria, probiotics help balance the oral microbiome, and cooling crystals give you that instant burst of freshness on top.

Does it whiten teeth too?

Yes. ImerCare® PerlWhite 19 and bromelain enzymes gently lift surface stains - no bleaching agents involved, which is why it's safe for everyday use.

Is it SLS and fluoride free?

Yes. It's free from SLS, fluoride, peroxide, titanium dioxide and artificial sweeteners, with zero artificial colours.

How soon will I notice a difference?

Freshness is immediate - the cooling crystals hit on the first brush. The change in how long that freshness lasts builds over a couple of weeks of regular use.

What does it taste like?

Icy Double Mint. A strong, clean peppermint that lingers for a while after you brush.

Super Fresh · Pack of 3

FREE Tongue Cleaner

₹597 ₹796

Add to Cart