Teeth Whitening Strips: Pack of 6
₹349
Most toothpaste only masks bad breath with mint flavour. Super Fresh Toothpaste works at the source, fighting odor-causing bacteria while keeping breath fresh for longer.




Bad breath comes from bacteria releasing sulphur compounds. Super Fresh goes after the bacteria itself - with xylitol and probiotics - while cooling crystals deliver instant freshness.

Instant
Cooling crystals hit on the first brush
Through the day
Xylitol keeps odour bacteria in check
The result
Fresh breath that lasts, whiter teeth

The takeaway - mint covers the smell, ingredients fix it.
4.78 out of 5 from 45 reviews on our product page
80% rated it 5 stars
25% OFFSLS-free · Fluoride-free · Peroxide-free
Because most toothpastes only cover the smell with mint. The odour itself comes from bacteria on your tongue and along the gumline that release sulphur compounds. Unless something actually targets those bacteria, the mint fades and the smell comes back.
It works on the cause, not just the cover-up. Xylitol helps reduce bad-breath-causing bacteria, probiotics help balance the oral microbiome, and cooling crystals give you that instant burst of freshness on top.
Yes. ImerCare® PerlWhite 19 and bromelain enzymes gently lift surface stains - no bleaching agents involved, which is why it's safe for everyday use.
Yes. It's free from SLS, fluoride, peroxide, titanium dioxide and artificial sweeteners, with zero artificial colours.
Freshness is immediate - the cooling crystals hit on the first brush. The change in how long that freshness lasts builds over a couple of weeks of regular use.
Icy Double Mint. A strong, clean peppermint that lingers for a while after you brush.
Teeth Whitening Strips: Pack of 6
₹349
Purple Magic Whitening Toothpaste
Pack of 3 - 375g
₹598
₹897
Super Fresh Toothpaste (Pack of 3) + FREE Tongue Cleaner
₹597
₹796