730 Days Ago....

in Aug 14, 2023

Hey there,

I’m excited, super happy, and pretty much on cloud nine. I want to shout at the top of my voice and express what I’m feeling. 

Are you thinking about what happened to Jatan? Curious to knowww????

Well, on 15th August, we will celebrate Perfora’s second birthday. The brand will be turning 2 years old and what a journey it has been so far.

Look at our happy faces, Jatan (left) & Tushar (right).

Two weeks before our launch, sitting on a Sunday ( i.e. 1st August, 2021), I still vividly remember going through so many emotions - anxiety, nervousness, stress, worry with respect to how we will launch? What happens once we launch? Will people resonate with our brand? Will we even get one customer? And many such questions. 

And over the course of the last 2 years, a lot has happened and a lot of early fears have vanished. All because of you, our customers and our community. 

Today, I want to thank you from the bottom of our hearts for believing in us, trusting us with your oral health, trying out our products and recommending them to your friends & family. 

You have played a very important role in our journey and if you didn’t make that purchase, I’m not sure if we would have reached where we are. Also, I’m serious when I said earlier that we didn’t know if anyone would buy our products.

Year 2 has been a roller coaster ride for us and I would like to share some of it with you. In any journey, one goes through some ups and downs and we have had our share of good & bad times. When I look back on the year gone by, here are some of the highs and lows we went through :

1. We hosted our very first offline event - An Evening with Smiles in Gurgaon & some of our customers were very kind to come to the event and support us. This event was sold out and was a big success digitally as one of the videos from the event went viral. I think you might have seen this video already and if not, give it a watch here.

2. One incident related to our work culture got perceived incorrectly, and portrayed in a negative light and was heavily published and blown by top media houses. However, this was a complete misinterpretation of how we do things at Perfora. In fact, we also published the real scenario. If you would like to give it a read, here it is.

3. We started expanding our brand in offline retail and now Perfora is available in brick and mortar stores. For now, our presence is limited and our products are available in selective stores in Delhi NCR, Mumbai and Ahmedabad. You can read more about it here. Baby steps and a long way to go!

4. With increasing scale, we have started streamlining our back end operations and there is a considerable improvement on how we are able to process orders (both B2B & B2C). We can now ship out any non personalised order in less than 48 hours and personalised order in less than 72 hours. Last year, it used to take us almost 2x more time with a 5x lower scale.

5. And probably, the biggest win of the last year has been that we have been able to build a strong team of 40+ people who are passionate and excited to reimagine oral care for millions of consumers. Last year, we were a team of ~10 people and a majority of the same folks continue to create magic.

There is a lot more that has changed in the last 1 year and I’m only highlighting a few things that you wouldn’t know about. 

At Perfora, we feel proud that we have fostered a culture of ownership, innovation and customer obsession.

For us, at Perfora, each and every customer is very important and we want to ensure that you and everyone has a great experience with us.

In case, we haven’t been able to live up to your expectations, I’d like to personally apologise for the sub par experience and would request that you give us one more chance to make up for the experience you have had with our brand.

And what better way to give us another chance than trying our products when we are about to start our Big Birthday Sale, which happens only once a year. The birthday deal is real, FLAT 50% OFF, for the next 2 days. 

The Big Birthday Sale begins at 12:00 AM, sharp on 14th August and will be live till 11:59 pm, 15th August. Don’t miss out this chance to buy more of your favorite oral care.

Once again, thank you for being a customer, supporter and cheerleader. 

Please make the most of this Big Birthday Sale and celebrate this important milestone with us.

I really want to say that we love you and this sale is a way of expressing our gratitude by offering the best possible price for next 48 hours.

If you have any questions or feedback or any suggestions, please reach out to me.